Guillermo Cabrera Espín

Academic Projects

Automobile and Fashion Museum

A complete visual identity for a museum in Málaga, from the symbol to wayfinding, merchandise and the website.

Type
Academic
Disciplines
Graphic design · Research
Project cover with an illustrated classic car on a blue background.

Development process

An academic team exercise with Elena Mérida Esteban and Eva Hazán Sánchez: a complete visual identity for the Automobile and Fashion Museum in Málaga, an institution with thirteen rooms that brings two unusual worlds together in one space.

One brand for two worlds

The symbol unites cars and fashion in a profile bust. The manual sets four Pantone inks, one-colour and reversed versions, and incorrect uses, so the brand stays recognisable on any medium.

My part: taking it into the real world

I was responsible for wayfinding, applications, merchandise and the website. A system of pictograms and signs guides visitors inside the building, and a directional sign leads to it from outside. The brand then extends to a contact card, wrapping paper, a bag, stationery, T-shirts, fans, umbrellas and a website proposal for desktop and mobile.

It is a study proposal, not the museum’s official identity.

  • Museum logo with its profile bust and the four brand inks.
  • Reversed logo on dark and blue backgrounds.
  • Poster and banners for International Museum Day.
  • Pictograms and signs for the museum interior.
  • Outdoor directional sign to the museum.
  • Front and back of the contact card.
  • Blue wrapping paper with a repeating symbol.
  • Kraft paper bag with the logo.
  • Branded stationery: pen, pencil, eraser, badge and notebook.
  • Blue T-shirts with the logo on the chest.
  • Fans and a blue umbrella with the museum symbol.
  • Website proposal on desktop and mobile.